Tag Archives: Box Office

Apathy ruled the weekend as box office attendance plummeted to estimated lows not seen since the same weekend in September 2008, when Bangkok Dangerous opened at #1 with a dismal $7.8 million start. Retaining the top spot was Lionsgate’s The Possession which gave the studio its 4th consecutive week at #1, following a corollary 2-week run at the top for The Expendables 2. Unlike four years ago, where Bangkok was the only major opening, Bradley Cooper and Zoe Saldana tried to bring about some interest in The Words and Superman-to-be Henry Cavill and Bruce Willis anchored Summit’s The Cold Light Of Day. Critics were not shown Cold Light ahead of time and Summit bailed on the project with next to no actual promotion or marketing on the film. While Summit looked the other way on their busted project, The Words was another kind of tremendous disappointment for CBS Films.

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